Air Jordan III CEMENTS
Air Jordan I and II brought success and worldwide recognition of the Air Jordan. Nike decided to keep up the momentum and handed over the design of Air Jordan III to Tinker Hatfield. AJ III revolutionized Air Jordan shoes in a way, with mid-cut collar and visible Air unit. Also, the Air Jordan Wings logo were not present anymore, newly introduced “Jumpman” logo took its place for good. AJ III needn’t breaking in due to use of tumbled leather in the upper, MJ could wear new pair every game. Another thing to notice is the “Elephant Print”, which as we already know found its place not only in Jordan Brand’s footwear but also in clothing. Modern design combined with proper advertising took over the world. AJ III also mark the beginning of a very successful collaboration between Michael Jordan and Spike Lee, which resulted in many great advertising campaigns. Michael Jordan averaged 35pts a game, took home All-Star Game MVP, Slam Dunk Champion, Defensive Man of the Year and MVP titles, all that wearing Air Jordan III.
Bright Crimson is correct colorway